A new space designed to immerse customers in the Oakley brand officially opened its doors to residents July 22 inside the M-K-T, a shopping center in the Heights.

The big picture

Oakley is an American company with headquarters in California. The brand sells performative eyewear, including sunglasses, sports and Meta glasses, as well as prescription eyeglasses.

The new M-K-T store also offers guests an elevated experience designed to immerse customers in the Oakley brand, according to a July 20 news release. A notable feature of the store is the Prizm Wall, an interactive experience that demonstrates how Oakley's proprietary Prizm lens technology enhances color, contrast and detail.

One more thing

Guests can also engage with Smart Shopper technology, which involves digital tools used to help consumers make informed choices, according to the company's website.

Opened July 22
600 N. Shepherd Drive, Ste. 410, Houston
www.stores.oakley.com