top of page
Mixed-Use

Replacing long-gone Plano mall: A family-friendly restaurant east of 75, Assembly Icehouse

October 30, 2025

The Dallas Morning News

Sarah Blaskovich

Assembly Icehouse is now open in East Plano.

The nearly 5,000-square-foot venue near Spring Creek Parkway and Central Expressway was designed to feel like an “indoor-outdoor family room,” said Jacob Cox, CEO and co-founder of parent company Blender Brands.

“Living in the area with four children, finding restaurants where parents and children can all hang out are hard to find,” he said in a statement.

“Now, my wife and I can sit on the patio watching a game and have a good bite and within a close distance we can watch our kids play.”

Assembly Icehouse is attached to Assembly Park, a development from Triten Real Estate Partners that replaces the former Plano Market Square Mall.

Remember it? This east-of-75 mall was built in the early 1980s, according to a Dallas Morning News story explaining what was to come of the “old, tired” mall. (As a kid, I tap-danced inside this very mall every December for Christmas performances.) Plano Market Square Mall was eventually demolished, and a sped-up demolition video of it is oddly captivating.

What’s in its place, Assembly Park, is a mixed-use space with trails, restaurants, retail, office space and even apartments. Also on this site is the new Cliff Coffee, which opened within the past few weeks, and a coming-soon place called Tacoro Tacos.

Assembly Icehouse wants to be a place for the whole family, where 20 TVs will show a variety of games while kids can play outside on the turf. Assembly Icehouse will also have live music.

The menu was made with both kids and adults in mind by chef Ricky Rodriguez. Items include hot honey chicken sliders, a double-double smashburger, chicken and waffles, and a cheesesteak.

McKay_Trite- Groundbreaking.png

We're Hiring

At Triten Real Estate Partners, you'll find a dynamic team driven by creativity, collaboration, and a passion for shaping impactful real estate projects. With a culture that values innovation and professional growth, Triten offers an exciting environment where your ideas and contributions truly make a difference. 

bottom of page